De qué va esta obra

From a dream team of business leadership experts—including INSEAD professors and mega-bestselling author Ram Charan—this Power Pack helps transform any business in our unprecedented times of change Advanced technologies, upstart entrants, demographic shifts, new world orders, and a global pandemic have put many businesses out of business. CEOs and managers can spin their wheels trying to figure out what works and what doesn’t—or they can take the “phoenix” approach. Based on reams of research into effective leadership during times of disruption and crisis, The Phoenix Encounter Method provides a radical new leadership strategic thinking approach to transform business as we know it. Then, the companion to this breakthrough work, The Phoenix Encounter Method Implementation Guide walks readers through the process steps of executing this leadership method throughout their organization in a practical, hands-on way. This Power Pack makes both books available to corporate leaders, academics, consultants and executive trainers at a discounted price. The main book asks business leaders to imagine burning their business to the ground, throwing themselves into a “firestorm of change,” and turning upheaval into advantage. The implementation guide then walks readers through the process of executing the action steps this leadership method needs throughout their organization in a practical, hands-on way. With both books, readers will learn that they can then rise, phoenix-like, from the ashes—stronger than ever.